Some of you have asked me how I came up with the name The Velvet Clock, so I thought I would write a post about it.
The Short Answer
Earlier this year my husband and I were on a road trip to New Mexico to visit friends. We forgot to bring music with us, so we had plenty of time to fill. During the 10 hours up there, we brainstormed names, some of which were already taken. My husband came up with a name I really liked: The Velveteen Clock. So the short answer is I cannot take credit for the name—that belongs to him.
How did it go from The Velveteen Clock to The Velvet Clock and why did I ultimately choose that one? Short answer: I temporarily forgot the original name. That’s pretty deep, huh?
After I jotted down a few of the names we came up with, I put the list away and didn’t think much about it for a few days. After we returned from our trip, the next morning the only name that came to mind was The Velvet Clock. I figured it was obviously more memorable than the others, so I didn’t overthink it—I just went with it.
But perhaps you want to know what led us down the road to come up with certain names as opposed to others? What were the parameters that led us to The Velvet Clock?
I assume you’re still reading because you want to know. Alrighty then.
The Long Answer
I wanted to convey warmth with the idea that life is finite. We only have one life. We all have 24 hours a day. When we say yes to one thing, we are also saying no to something else. And this doesn’t just affect you, it affects others as well. Continually adding more and more to our life doesn’t necessarily make it richer and more fulfilling. Sometimes the more we add, the more drained we become.
In the world of decorating, do-it-yourselfers can save money by doing it themselves at the expense of their time. If they find satisfaction from completing a project, it may not feel like a sacrifice because that’s how they enjoy spending their time. Others would rather pay to have someone else do it. They’re giving up money (and the time it took to make the money) so they don’t have to spend the time and energy doing it themselves. One choice is not better than the other, it’s just a matter of how we spend our time.
The idea of warmth comes from my own memories as a child. Some of my warmest, fondest memories is the time before bed when my mom would read a bedtime story to me. We would put on our matching flannel gowns and snuggle in my twin bed together, sometimes drinking warm herbal tea. We did this for years—from short stories to chapter books. It was a simple time that meant so much.
Life is full of choices, and I wanted to capture the struggle that many of us face: to live a meaningful life within the finiteness of life. It’s less about how many hours you have in life and more about quality hours in life.
I think it’s important that we live life with intention. Life is the one thing we have all been freely given. It’s up to us on how we live it.
Speaking of how we spend our time, fall is here and you know what that means! Pumpkin spice and good times with friends and family! The fall season is also full of many demands. School just started, football season kicked off, Halloween is around the corner, and before you know it, we’ll be stuffing ourselves with turkey. Have you started thinking about decorating for fall or does it tire you just thinking about it? Life is so full of demands! When do we have time to just sit and enjoy it all? You know, like when we were kids?
What if I told you that you could have a fall mantel in 15 minutes? That’s right. Everything you need delivered to your doorstep, along with a plan. No shopping, no time wasted looking for ideas, going to stores, standing in line, and planning purchases around sales and coupons.
I’m excited to announce my first product available for purchase! I have designed an everyday mantelscape that can quickly and easily be tweaked to celebrate the coming season! Get it here.